paulward002333
paulward002333 paulward002333
  • 04-04-2021
  • Business
contestada

how does advertising affect price elasticity

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LittleAngel36
LittleAngel36 LittleAngel36
  • 05-04-2021

If advertising draws more price sensitive consumers into the set that are willing to pay for a particular brand, this will increase the price elasticity of demand facing the brand.

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